Michael transformed the Tel Aviv market into a major boutique hotel destination. He holds extensive global experience in identifying,analyzing, and developing various types of hotel assets for private and institutional investors. Michael gained his professionalexperience as a senior associate at HVS International (NY). Michael earned his degree in Hotel and Tourism Management at NYU.

Co-Founder / Chairman of the Board

Michael Hay

Rebel hospitality entrepreneur and New York Times bestsellingauthor, Chip Conley disrupted his favorite industry... twice. At age26 he founded Joie de Vivre Hospitality, transforming an inner-city motel into the second largest boutique hotel brand in America. Andthen at Airbnb where he helped transform the company into the world’s leading hospitality brand. Chip served as Airbnb’s Head of Global Hospitality and Strategy for four years and today acts as the company’s Strategic Advisor for Hospitality and Leadership.

Advisory Board Member

Chip Conley

Tara has worked for numerous years in the travel industry, working as an editor and contributor for Trendland, Wallpaper Magazine, Cool Hunting, Travel Dose, and other various publications.She has also worked extensively as a copywriter and editor.


Tara Lange

Parazar’s VP of Creative. Udi has 15+ years of experience in multi-disciplinary design. His expertise leads the creative direction for many of the projects at Parazar. Udi holds a BD in Visual Communication from Shenkar University, Ramat- Gan. Gans is also an artist and has showed 4 solo exhibitions.

Head of Design

Udi Gans

Carmel has more than 10 years of experience with start-up companies (tech and non tech) in the fields of Business Development, Strategy, Strategy Execution and Customer Experience. Carmel holds an MBA from INSEAD and a BA in Political Science from TAU.

Co-Founder / CEO

Carmel Rafaeli

Entrepreneur with over 20 years experience in development, research, product definition, and management.Specializes in team building and leading complex projects for world renowned companiesusing numerous operating systems, platforms and tools.

Tech Advisor

Shlomi Atias

Parazar’s CEO & Founder. With 30 years of experience in business strategy and planning. His experience also includes product planning, consumer experience design and advertising.He has lead brand development and implementation for hundreds of brands for both Israeli and international clients. His workexperience includes time as the Head of Strategic Planning at Saatchi & Saatchi, Israel. Dan holds an MBA from UCLA.

Head of Brand Strategy

Dan Parazar

Tavi has headed the development of the platform from its inception.He has 15 years of web development experience with specializationin mobile and react work in the past 2 years.

Head Developer

Tavi Begligiu

48 Balfour St., Tel Aviv,

Israel, 6522606